New Zealand's finance podcast for people trying to build wealth without pretending they've got it all figured out.
Where's My Money? launched in 2024 as a finance podcast grounded in reality rather than hype.
The show mixes practical money conversations with longform interviews featuring founders, economists, politicians, creators and everyday New Zealanders trying to get ahead.
The tone is direct, self-aware and accessible. No fake "grindset" nonsense. No pretending everyone listening already owns five investment properties.
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One man. One million dollars of debt. One podcast trying to find a way out.
That positioning has become the backbone of the show — and immediately separates WMM from traditional finance media. It's not a brand exercise. It's a live document.
Reagan White is a senior New Zealand radio programmer and content director with 15 years of experience in broadcast media. Alongside leading major radio brands at MediaWorks, he hosts Where's My Money? — combining personal financial experience with sharp, conversational interviewing.
His style sits somewhere between curious, sceptical, and mildly financially traumatised. That balance has helped the show build trust with listeners who normally avoid finance content entirely.
Off the mic, Reagan is a new dad of two — which, as it turns out, is an excellent accelerant for caring deeply about money. When he's not recording or wrangling toddlers, he's into music, food, and tech.
Financially engaged New Zealanders actively making decisions about homes, careers, investments and money.
WMM gives advertisers access to an audience that is actively making financial decisions. That intent-driven mindset is commercially rare. Backed by trusted host-read delivery, cross-platform amplification and a radio ecosystem most podcasts can't match.