Where's My Money? launched in 2024 as a finance podcast grounded in reality rather than hype.
The show mixes practical money conversations with longform interviews featuring founders, economists, politicians, creators and everyday New Zealanders trying to get ahead.
The tone is direct, self-aware and accessible. No fake "grindset" nonsense. No pretending everyone listening already owns five investment properties.
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One man. One million dollars of debt. One podcast trying to find a way out.
That positioning has become the backbone of the show — and immediately separates WMM from traditional finance media. It's not a brand exercise. It's a live document.
Reagan White is a senior New Zealand radio programmer and content director with 15 years of experience in broadcast media. Alongside leading major radio brands at MediaWorks, he hosts Where's My Money? — combining personal financial experience with sharp, conversational interviewing.
His style sits somewhere between curious, sceptical, and mildly financially traumatised. That balance has helped the show build trust with listeners who normally avoid finance content entirely.
Off the mic, Reagan is a new dad of two — which, as it turns out, is an excellent accelerant for caring deeply about money. When he's not recording or wrangling toddlers, he's into music, food, and tech; the kind of person who'll happily spend an afternoon down a rabbit hole on the latest gadget, then blow the budget on a good meal.
WMM attracts financially engaged New Zealanders who are actively making decisions — about homes, careers, investments and money.
Finance-curious rather than finance-expert. This is an audience that isn't already served by traditional money media.
WMM gives advertisers direct access to an audience that is actively making financial decisions — about money, life, housing and investment. That intent-driven mindset is commercially rare. The show also delivers trusted host-read integration, cross-platform amplification and a radio ecosystem that most podcasts can't match.
The podcast is powered by enable.me, which has already delivered multiple seasons through integrated sponsorship. A proven partnership model with demonstrated commercial results.
Most finance content talks at people. WMM talks like a normal person trying to survive Auckland while wondering why two bags of groceries now cost $97.
That tone has helped the show cut through with listeners who usually switch off from traditional money media. It's not a gimmick — it's the point of difference.
